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This accolade is for companies that support the ecosystem through the enabling of user acquisition or monetisation via advertising, and that are helping games and developers in this fast-moving business to grow their audience.

(The period for consideration covers the whole of 2021.)

Any company that assists developers and publishers in developing their games and running marketing campaigns through analytics tools and/or providing data on market performance.

(The period for consideration covers the whole of 2021.)

Any mobile games company with 11 or more staff that has released a game, or successfully grown an existing game, during 2021, as well as expanded their business and made an impact on the industry through innovation, creativity and other initiatives.

This award recognises the companies that are supporting live games on the market through back-end services to ensure game servers run smoothly and help developers implement both special and crucial online features.

(The period for consideration covers the whole of 2021.)

This accolade is for any game pushing the boundaries of the medium through audio and/or visual accomplishments. To be eligible for this award, games must have been given a full release (or received a significant and noteworthy expansion) during 2021.

This award is open to third-party tech companies that provide game engines that are instrumental in powering mobile games development.

(The period for consideration covers the whole of 2021.)

This award recognises games that show stellar writing and narrative design. To be eligible for this award, games must have been given a full release during 2021 or, for titles released before this date, have received significant new content in the last year.

This special award recognises a person from any corner of the globe who has demonstrated a considerable amount of success, influence, and impact despite their relatively recent arrival within the mobile games industry.

A new addition since 2020, this award is selected directly by the organisation committee of the Mobile Games Awards.

This award is open to any company providing dedicated tools for developers that assist in the creation of games for mobile platforms. (This does not include game engines.)

(The period for consideration covers the whole of 2021.)

Any recruitment agency that has supported mobile game companies in finding and employing the best staff to develop new games, create new tools or offer key services during 2021.

This award is for any third-party service provider or outsourcer that supports developers in making games, whether through art, audio, trailers, UX, payment provision or other services.

(The period for consideration covers the whole of 2021.)

This award recognises the impact of significant updates, in-game events or excellent community management during 2021 for games released previously, that have helped take a game to the next level and sustain a title’s life.

This accolade awards companies that have supported mobile games during 2021 in the areas of quality assurance and localisation, ensuring that both new releases and updates go live with as few hiccups as possible, and are localised appropriately for target markets.

This accolade recognises the achievements of a small team of developers that have released a game, or successfully grown an existing game, during 2021.

This award recognises the best third-party PR agency or internal marketing team that has created campaigns fuelling the growth of games during 2021. This can be through any medium, including online, TV or other.

Successfully connecting brands with their target audience in an age of increased digital noise is no mean feat. This award recognises and celebrates the team that has managed its influencer outreach better than its competitors during 2021.

As mobile continues its expansion into new markets and Google Play and Apple App Store open up a little, third-party app stores become ever more important part of the industry. This new award celebrates the other portals that have done the most to grow and innovate during 2021.

A new category introduced last year, this award showcases either an investor or investment within the mobile games industry that has played a vital role in the success and growth of a company during 2021.

Celebrating a company that has supported another developer in releasing a game on mobile devices during 2021, whether through publishing support, marketing, co-development or investment.

Any developer, or technology company that is pushing the boundaries of what’s possible on mobile devices through a new technology, be it hardware or software. This can be an innovative tool or unique use of technology that benefits the industry as a whole.

(The period for consideration covers the whole of 2021.)

This is the only award voted for by consumers and recognises the best new game that received a full release in 2021. This award will be open for voting through PocketGamer.com, with the winner revealed during the awards ceremony.

The People’s Choice Award will be shortlisted by the expert journalists at Pocket Gamer and voted for directly by the games playing public on www.pocketgamer.com

This special lifetime achievement award recognises a person from anywhere in the world who has achieved a considerable amount of success in their career and has acted as a pioneer in the mobile games space.

The Mobile Legend is a special award to recognise an outstanding contribution to the mobile games industry selected directly by the organisation committee of the Mobile Games Awards.